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The New Rules of Marketing & PR
With all the new media exposure and social networking we’ve been doing to promote our Grand Opening, I figured this was a good week to bring back one of my newer favorites from the “Joy Recommends”...
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Spread the Word: Make the Inc. 500 List!
It’s time you get the recognition you deserve! There are nearly 7 million private, employer firms in America, but only the best find a place on the Inc. 500 and 5000 lists. I am so proud that...
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What We Can Learn from Aflac and Gilbert Gottfried
As I’m sure you’ve heard, Aflac recently fired Gilbert Gottfried, the celebrity voice of their mascot duck for over a decade. Why? Gottfried posted poorly timed (not funny) jokes about the Tsunami in...
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The Art of Getting Attention: Must-Read Public Relations Article
In order to grow, every business needs to get the attention of more and more prospects. Obviously, marketing is a huge part of that. But we talk about marketing all the time. Let’s take a few minutes...
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Do-It-Yourself PR: How to Create your Own Media Lists
It can seem like quite a daunting task to find appropriate publications to feature your small business, without hiring a public relations agency to do the work for you. It can actually be simple if you...
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Do-It-Yourself PR: 3 Ways to Track Industry Trends for Pitching
As a small business owner who likely handles his or her own public relations, there’s an important factor you should ALWAYS keep in mind when pitching to media: a stale PR pitch is like wearing last...
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